arabica jam

A proposal for a range of gourmet jams made using upcycled coffee-cherry pulp, a by-product of the 'wet' coffee production process. As coffee cherries are pulped in water, the fruit can be recovered and preserved on-site using locally-sourced raw sugar. The coffee-cherry pulp has a sweet, lychee-like taste and natural mild caffeine content.

Developed as a brand extension for Nespresso coffee, in reaction to a competition brief asking for a "new and indulgent coffee experience". I was interested in creating a product that could give coffee farmers a second revenue stream, and begin to repair Nestle's CSR credentials.